Love this Kat! I recently did the same with some old external drives. I have worked on SO MANY BRANDS, in SO MANY INDUSTRIES. SO MANY ideas and creative decks. Emailed the best ones (never produced) to my olde (with an e) copywriter partners: "Read this brilliant writing! You wrote this! It is brilliant!"
Back in the days of job jackets (ha!), I used to keep a physical manilla folder in my desk titled "dead ideas." Every once in a while, when I needed to tap into some self-inspiration (or righteous rage), I'd pull out the folder and reminisce about some truly awesome—and, admittedly, some less awesome—concepts that a risk-averse client quickly shut down.
This post made me realize that I don't do that nearly as much anymore, partially because I don't have a physical folder to thumb through. And partially, I think, because the pace we're working at these days makes it feel difficult to stop, pause, and revisit the smart places we've already been.
I think this is a practice I'd like to get back to.
Mine contains pictures of tide pools and pretty tree roots on Highway 1 that C and I were going to use a locations for fairy stories. With your inspiration maybe the happen now. Or maybe they will be faerie stories ;-)
Love this Kat! I recently did the same with some old external drives. I have worked on SO MANY BRANDS, in SO MANY INDUSTRIES. SO MANY ideas and creative decks. Emailed the best ones (never produced) to my olde (with an e) copywriter partners: "Read this brilliant writing! You wrote this! It is brilliant!"
Back in the days of job jackets (ha!), I used to keep a physical manilla folder in my desk titled "dead ideas." Every once in a while, when I needed to tap into some self-inspiration (or righteous rage), I'd pull out the folder and reminisce about some truly awesome—and, admittedly, some less awesome—concepts that a risk-averse client quickly shut down.
This post made me realize that I don't do that nearly as much anymore, partially because I don't have a physical folder to thumb through. And partially, I think, because the pace we're working at these days makes it feel difficult to stop, pause, and revisit the smart places we've already been.
I think this is a practice I'd like to get back to.
Mine contains pictures of tide pools and pretty tree roots on Highway 1 that C and I were going to use a locations for fairy stories. With your inspiration maybe the happen now. Or maybe they will be faerie stories ;-)