Woo-deficient.

Unconventional ≠ unconvincing

Last week I spoke at the OWN IT Women’s Agency Ownership Summit in Chicago. I was the last speaker of the day, tackling the topic of “Constant Reinvention.”

I decided to officially launch a new offering to the 400 women gathered there.

Creiki.

A combination of a reiki energy-clearing session, followed by a deep dive 90-minute coaching session. Two women purchased from their phones while sitting in the audience. Several more followed in the hours and days after.

Yet again I am reminded to stop referring to things as woo-woo.

In 2026, if you’re not exploring new modalities, you’re woo-deficient.

After all, Google has been teaching employees meditation through their Search Inside Yourself program since 2012. Salesforce built meditation rooms on every floor of their headquarters in 2018. Today, 60% of the Fortune 500 offer mindfulness programs.

The optics of University of Michigan quarterback J.J. McCarthy meditating on the field hours before the game drew commentary… and other players joining him there. The team’s 2023 National Championship win was a proof-point of sorts.

Proof is piling up

I’m bi-lingual, able to speak both “energetic” and “evidence-based” language as needed. To the skeptics, I share details about studies that keep on rolling in. As recently as this month, the scientific journal Cancer Medicine published a landmark study from MD Anderson Cancer Center showing energy healing slows pancreatic cancer growth and spread in pre-clinical research.

“The Telepathy Tapes” — a top podcast — does a good job explaining reiki, plant communication, and other subtle energies. This is just the tip of the iceberg.

I predict:

• more quiet rooms and fewer war rooms.

• more nervous system regulation, stress resilience, burnout prevention, performance optimization being merchandised as “Somatic Leadership Labs.”

• more neuroscience, psychology and performance science being the Trojan horse that brings reiki, breathwork and meditation to the masses.

• more groups like the 3% Coaching Coalition bringing somatics into executive coaching.

Woo-hoo!

Until next time, remember that creativity knows no bounds.